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Strictly Business Episode 29

Leading With Clarity, Purpose and Compassion

June 18, 2025 | 11 AM CT | Free Virtual Event

Featuring Jodi Conachen

COO, Mary Bird Perkins Cancer Center

Jodi Conachen brings a powerful combination of strategic communication and operational leadership. As former VP of Marketing and Communications, she led Mary Bird Perkins through critical brand moments and major initiatives. Now as COO, she aligns internal operations with external partnerships to deliver top-tier patient care. With past roles at Community Coffee and Woman’s Hospital, Jodi understands how execution and communication go hand-in-hand.


You’ll walk away with insights on:

  • Crafting executive messaging that builds trust
  • Leading and sustaining a strong organizational culture
  • Identifying and evaluating strategic growth opportunities


About Strictly Business

Powered by Baton Rouge Business Report, Strictly Business is a free webinar series that dives deep into the minds of Louisiana’s most inspiring CEOs and entrepreneurs. Hear their real stories, lessons learned, and how they lead through challenge and change.

Save Your Seat

Don’t miss this candid conversation with one of Louisiana’s top leaders.

Join us on June 18 at 11 AM CT as we hear from:

With a unique blend of strategic communication expertise and operational leadership, Mary Bird Perkins Cancer Center COO Jodi Conachen has been instrumental in shaping the organization’s reputation for excellence. While serving as vice president of marketing and communications, she helped steer the brand through major initiatives and challenges, often stepping into operational roles that demanded innovative, high-impact solutions. Now as COO, she is charged with executing Mary Bird Perkins’ strategic plan, aligning internal operations with external partnerships to ensure patients receive the highest quality care. Her cross-functional leadership experience, honed through roles at Community Coffee Company, Woman’s Hospital and other entities, gives her a deep understanding of how communication and execution go hand-in-hand. She’s passionate about leading with clarity, purpose and compassion—both internally and community-wide.